Privacy Policy

Last Updated: [Insert Date]

Welcome to Best Choice Store (“we,” “our,” or “us”). We are committed to protecting the privacy and security of our customers’ information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website purinazone.com or make a purchase from us.

1. Information We Collect

We collect several types of information from and about users of our website, including:

  • Personal Identification Information: Name, email address, shipping/billing address, phone number, and payment information when you make a purchase.
  • Transaction Information: Details about products you purchase, payment method, and order history.
  • Technical Information: IP address, browser type, operating system, referring URLs, and device information.
  • Usage Data: Information about how you interact with our website (pages visited, time spent, click patterns).
  • Communication Data: Records of your correspondence with us if you contact customer support.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders for horse tack, pet accessories, and specialty feeds
  • To communicate with you about your orders, account, or inquiries
  • To improve our website, products, and customer service
  • To prevent fraud and enhance security
  • To comply with legal obligations and enforce our policies
  • For marketing purposes (with your consent where required by law)

3. Data Sharing and Disclosure

We may share your information in the following circumstances:

  • Service Providers: With third parties who perform services on our behalf (payment processing, shipping, IT services).
  • Legal Compliance: When required by law or to respond to legal process.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.
  • With Your Consent: For any other purpose disclosed with your consent.

We do not sell your personal information to third parties.

4. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

  • 256-bit SSL encryption for all transactions
  • PCI-DSS compliant payment processing
  • Regular security assessments
  • Limited access to personal data on a need-to-know basis

While we strive to protect your information, no system is 100% secure. We cannot guarantee absolute security but will promptly notify you of any data breaches as required by law.

6. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law. Transaction records are typically kept for 7 years for accounting and tax purposes.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of your personal data.
  • Correction: Request correction of inaccurate data.
  • Deletion: Request deletion of your data under certain circumstances.
  • Restriction: Request restriction of processing.
  • Objection: Object to certain processing activities.
  • Data Portability: Request transfer of your data to another service provider.
  • Withdraw Consent: Withdraw previously given consent.

To exercise these rights, please contact us at admin@purinazone.com. We may need to verify your identity before processing requests.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and shopping cart
  • Analyze website traffic and usage patterns
  • Improve our website functionality
  • Deliver targeted advertisements (with your consent)

You can control cookies through your browser settings. Disabling cookies may affect certain website features.

9. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children under 16 without parental consent.

10. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top indicates when changes were made. We encourage you to review this policy regularly.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email: admin@purinazone.com

Mail: Best Choice Store, 4441 Canis Heights Drive, Los Angeles, US 90071